COLLECTIVE BRAND FRENCH GRAPEVINE NURSERIES
The " VITIPEPS " brand is launched.
This brand offers the first vine plant guaranteed and controlled " FRENCH ORIGIN " which meets a demand for vines with a very high quality level.
> The plant material must come from a French selection;
> The mother vines must be cultivated in France;
> Grafting and nurseries must be produced and located in France.
> All the mother vines must be prospected against Flavescence Dorée.
This brand is the realization of the partnership led with the Action plan against declining vines. It is positioned as a tool that allows better exchange between nurserymen and viticulture.
> Selected plant material
> Health prospecting
> Annual inspections
> Committed and federated community
> Brand close to customers
> Visible website
> Participatory events
> Targeted communication